First PC to feature mouse and graphical user interface.This is in contrast to IBM PC compatibles.Apple facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all Macs.Production was based on the VERTICAL INTEGRATION model.Steve Jobs was responsible for developing the Mac (and Lisa) computers.Apple became a household name in the third quarter of SuperBowl XVIII when it aired the enormously popular 1984 ad promoting the upcoming release of the Macintosh Click on image.This was greatly needed as the company was in crisis in 1983-84, with net income falling 17%.The Macintosh was hailed a breakthrough PC in terms of ease of use, industrial design and technical elegance.Yet Apple’s revenue continued to grow in 1982 (a “billion dollar (sales) party was thrown for employees in 1982).Interestingly, Apple experienced sharp fall in market share (6.2% in 1982).IBMs were able to be cloned by other producers and used DOS operating system (OS).IBM entered PC market in 1981, fundamentally changing Apple’s position.800 independent retailers in US + Canada, plus 1000 abroad.

Apple facilities occupy more than half a million square feet in the US and Europe.

IPO generated more money than any IPO since Ford Motor Company in 1956.

Apple launched a successful IPO (Initial Public Offering).

Apple II’s business ready platform containing “VisiCalc” contributed to its success.

By December 1980, Apple was the industry leader.

1979 Apple employs 250 people working in 4 buildings.

Unveiling at first West Coast Computer Fair (largest booth and projection).

In only its second year, sales increased tenfold.Apple moves from Jobs' garage to a building in Cupertino Calif (current global HQ in Silicon Valley).

Jobs - visionary seeking to “change the world through technology”.New partner - Mike Markkula Jr (millionaire recently retired from Intel).Formal business plan sets goal to increase sales to $500 million in 10 years.(REASONS FOR EXPANSION: INCREASE SALES).Worked out of Jobs’ garage and built computer circuit board named Apple I.Jobs and Woz - 20 something college drop outs, founded Apple Computer on April Fools Day 1976.What is it about Steve Jobs and Apple that has this man and his company trumpeted as the technology industry’s answer to the Terminator?.Steve Jobs 132nd on Forbes Rich List ($5.7 billion).Jobs - CEO and co-founder of Apple Computer Inc (with Steve Wozniak) in 1976 (Jobs and Woz) Who is Jonathan Schwartz? What about Larry Ellison, Olli-Pekka Kallasvuo, Steve Ballmer or Eric E Schmidt?.A Global Business Case Study (I could talk about this for hours) By Victoria Huxtable BCom Dip Ed COGE

Project on apple company ppt